As the Agency of Record for VARIDESK, we had the opportunity to work on a variety of projects for the brand’s desktop, education, and full office verticals. This work included integrated brand campaigns, social media, website design, direct mail, and experiential marketing. Most notably was the recent ‘Maximizer’ campaign, an attempt to establish an emotional connection with the consumers, for the predominantly functional and conversion-focused company. We wanted to position the VARIDESK brand as a company that understood the mindset of the professionals, creators, dreamers, entrepreneurs, and start ups. Individuals who could benefit from a product that maximizes their productivity, focus, health, and collaboration, so they can do more of what matters to them. This campaign includes national broadcast, digital preroll, traditional outdoor, and programatic digital media.
:30 Awareness Ad
From the brand spot, we cut :15 consideration ads that targeted each specific audience segment for programmatic media buys. These con
We developed targeted banner ads that spoke to the mindset of our ‘Maximizer’. These banners linked to a landing page that provided more functional product information.
The traditional OOH applied a challenging tone intended to inspire our ‘Maximizer’.
The social examples feature screen grabs of both the visual content and the associated caption.
