GameGuard Outdoors is an apparel manufacturer that designs and creates hunting and fishing gear for the Southern outdoorsman. They approached us to develop a campaign to launch the new Pinnacle line, a more technical performance skew. Our strategy was to communicate how the Pinnacle products provided a more premium level of protection than the basic line, but at a more approachable price point than their competitors. Below are some messaging examples for the digital media, out of home, direct mail, and social components of the ‘Designed to Endure’ campaign.
