ESPN 30 for 30 has established themselves as a titan in the entertainment industry by telling larger-than-life stories about both unforgettable, and sometimes somewhat unknown, moments in sports history. Our team was tagged to help them promote various films and events through predominantly experiential marketing, content, and social amplification via influencers and network personalities.
Associate Creative Director: Ky Lewis Production Director: Tim McCarthy
The Good. The Bad. The Hungry.
We fed the fans’ hunger for the film’s premier in the King of Coney Island’s own backyard, and gave Mets fans and New Yorkers a moment worth relishing.
AAF Dallas Silver Addy
The College Football Playoffs
With a massive footprint at the College Football Playoffs in New Orleans, we pitched the idea of promoting over 30 existing and upcoming ESPN 30 for 30 films. We brought it to life, by recreating a locker room, with each locker containing memorabilia from the film and era, and featured major ESPN personalities on site. The activation also invited guests to step into the films with a customizable photo booth based on their favorite film.