Budweiser asked us to create digital content leading up to Open Day for the Houston Astros, following their World Series victory. I came up with the concept and wrote the script for the spot, which was subsequently played before the championship banner was revealed and used as an in-stadium video all season. Following its success, the video was also repurposed as the Astros entered the MLB playoffs.
Creative Director: Tim McCarthy
Art Director: Caleb Alba
Awards:
Davey Awards Gold — Digital Video